The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females via the male gaze. The scene within, "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement... by numerous techniques. The scene starts with a view from Bonds binoculars, this is automatically giving us a view from a males perspective. It then zooms out onto the women, Jinx in the sea. At this point a post-production happens, the text is edited after its been shot, and the movement of Jinx has been slowed down. The audience watches Jinx leave the water, in a slow and exaggerated way. This ables the audience more time for pleasure and focus on her body, the female is being objectified. Her human identity is lost, and the women's main role at this point in the scene is to please the audience.
Once she leaves the water, and enters the beach bar, she has a full face of makeup on. This is creating a fake, constructed idea that all women look that good at all times, which they don't. It suggests that the barrier of beauty shouldn't be dropped, and that all women should looks this, creating a hyper reality.
- slow motion
-makeup, even tho was in the sea
- camera shots, focus on a girls assets
-non-deigetic sound
-sexualised body movements, over emphaised
- language: 'great view' 'wasted on everyone else' 'looking for birds' 'that looks like a mouthful'
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